But do it close enough so that it feels like it's flowing one into the other. The reason for that is we want to separate these things, give them their own time. Notice that I started this little piece of the mountain before the road hit the end of this circle silhouette. When I say we want everything to not start at the same time to offset things, that also goes for things that are ending. We have this contrast of timing and direction on where it's animating and then the opportunity that gives for the van to begin. Not only are they not starting at the same time, but they're not going in the same direction. Keep that stuff in mind when trying to think, how do I make this interesting? We have these anchors, essentially these semi-circles, and of course, same thing. The build up to it and there's some flourish and that's about revealing the appeal of animating as well as bringing the viewer in and making them want to see more and that thing. A magic trick, is this your card from the first interaction. That's the idea behind appeal in general. We're slowly learning more about what this logo, this identity is over a short amount of time for a few seconds. We don't want everything to happen at the same time. We're revealing this stuff slowly one at a time. That gives the van somewhere to come out of. We wouldn't want the van to just pop on, on total blackness. Not much else can happen until those circles are complete or at least started. Are there any anchors that I can start with? For this one is pretty obvious for me was the circles. I try to break it down into pieces, see what I have to work with, and see if there's any opportunity for things to flow into each other. The first thing I did is just spend time with it. My thought process going through this and the questions you should be asking yourself before you get started animating a logo that you have. There's a lot going on and we'll break that down here. A lot of white bonds and some interesting little bouncy animation here we have maybe a little parallax and then this flies in. Keep that idea of revealing in mind when you're doing your animation. Animating a logo is about revealing the identity of something. We're given a logo by a friend or a client and they expect us to do something special with it. Let's jump right in into the first part of this class, which is the planning stage. I'm sure if you get into animating and aftereffects and people know about that, they're going to ask you to animate their logo too, and that's probably why you're here. Since they know that I do some animation, of course they asked me to animate their logo. They had a road trip and they're going around the country and actually got to fly with them. This logo was part of a project by a couple of friends of mine who are hang glider pilots. Let's take a look at what we'll be creating. But any version of Adobe After Effects will be able to do what we're going to do with this logo. I'm working in Adobe After Effects creative cloud 2014. Planning and Approach: Welcome to the first class about animating a logo in aftereffects. If that appeals to you, then enroll now and I'll see you in the course. This course would be great for the beginner who wants to jump right into the deep end of animating in After Effects. We will cover a variety of unique solutions, so there will be plenty to absorb for the intermediate After Effects user. We will start by breaking down the thought process behind approaching an animation like this one, and then I'll walk you through step-by-step of how I animated this logo in After Effects. Course Promo: If you want to learn how to take a static logo and animated to life and After Effects, this is the course for you.
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